I’ve already mentioned the Conscious e Conscious Exclusive Collection by H&M for a more ecofriendly future of fashion, with Amber Valletta fronting the campaign. The big news this year are the use of the eco leather and silk materials and a new system of labelling:  CleverCare, with labels showing how to take care of your clothes in a more ecofriendly way. I went to see the Conscious Exclusive Collection in the H&M Milano showroom, and up close the pieces are really even more awsome! Already looking forward to wearing some of my favourites to a couple of upcoming events.  Penelope Cruz was spotted wearing a black dress from the collection to the Vanity Fair Oscar Party. Clever girl, clever choice! 🙂

You’ll find the collections in selected H&M stores from the 10th of April!

fili coming soon: (con una faccia più contenta magari, haha)

Happy weekend!