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doing the right thing

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  I've already mentioned the Conscious e Conscious Exclusive Collection by H&M for a more ecofriendly future of fashion, with Amber Valletta fronting the campaign. The big news this year are the use of the eco leather and silk materials and a new system of labelling:  CleverCare, with labels showing how to take care of your clothes in a more ecofriendly way. I went to see the Conscious Exclusive Collection in the H&M Milano showroom, and up close the pieces are really even more awsome! Already looking forward to wearing some of my favourites to a couple of upcoming events.  Penelope Cruz was spotted wearing a black dress from the collection to the Vanity Fair Oscar Party. Clever girl, clever...

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designaward

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I basically grew up on bread and h&m, they have always been a safe haven for the right, democratic, fashion choices :) and I continue to be impressed by the never ending energy, ideas and new ways of communication that they come up with. To support young fashion design students they have created the H&M design award giving the winner a once in a lifetime opportunity. The winner will show the collection during Stockholm fashion week, will sell pieces in selected H&M stores and will get a 50 000 euro cash prize. Check out the finalists and vote for your favourite for the People's prize! Moving fashion forward! ...

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the choice

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Fashion is a serious matter. It brings job opportunites to millions of people, moving a huge industry worldwide. It's an important form of expression, it's art, history, culture, taste, personality, happiness and also a lot of FUN! Yesterday I did have a lot of fun choosing and wearing 2 oversize pieces from the Maison Martin Margiela collection for H&M, hitting stores worldwide tomorrow. So, shoot away with your remarks! I can take it! :) Actually, me and my girlfriends all fit in the coat, together! :)...

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Maison Martin Margiela for H&M

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The new collaboration of H&M is with Maison Martin Margiela, hitting the stores on the 15th. I visited the showroom today for a collection preview and to choose something to wear for tonight's launch party. It's a very artistic collection, some pieces are hard to wear, but it's amazing to be able to buy pieces from Margiela at such a great price, al thanks to H&M. They were the first to start such highend collaborations in 2004, Karl Lagerfeld being first out, making high fashion available to all of us to a reasonable price! There will be queues lining up from early in the morning on the 15th in order to catch a piece of the collection! Tonight I'll have fun...

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